Facebook or Twitter – Who Holds More Marketing Power?
Facebook or Twitter – Who Holds More Marketing Power?
When it comes to internet marketing, we all know that it’s absolutely the most convenient and efficient way to reach a potential client base. However, with so many options, how does a business owner choose which medium to use? When it comes to Facebook and Twitter, each have respective features that make them more useful than the other, but which site comes out on top?
It’s important to consider that each site has its own benefits for business owners to take advantage of. One site may be more accessible from a mobile device; another may be more frequently updated. However, at the end of the day, it seems that Facebook, based on some of its more prominent features and for the following reasons, may be the best option.
1.394 million more people to reach.
This seems basic, but it’s true. Facebook has a substantially larger member base than twitter does. Facebook reports an exorbitant 400 million registered active users, versus Twitter’s 6 million registered users. It’s simple math. Reaching more people means more sales opportunities, more sales opportunities means stronger success.
2.I Like it, you Like it, we Like it.
The Like feature on Facebook is an awesome resource for commercial Facebook pages. If one person “likes” a company’s page, it shows up in the news feeds of all of their friends, their friends check it out, like it, and it forwards to the news feeds of everyone they’re connected to. Because of this, a company can build a fan page very quickly.
3.Tag, you’re it.
The tagging feature (especially since it’s been updated to allow for users to tag friends and pages in their statuses) is great for marketing. For example, I can update my status to read, “Look at the great website !”
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